Mahindra has changed their logo

Now the Mahindra has changed their logo, with new look and finishing words. They said that

OVER THE LAST FEW YEARS, OUR BUSINESS HAS GROWN EXPONENTIALLY. AND OUR NEW LOGO REFLECTS THIS.

OUR NEW LOGO MIRRORS THE HUNGER, NIMBLENESS, CREATIVITY AND APPLICATION THAT HAS MADE US A U.S. $15.9 BILLION GROUP WITH A PRESENCE IN OVER 100 COUNTRIES AND 18 INDUSTRIES, RANGING FROM AGRI-BUSINESS TO AEROSPACE, AUTOMOBILE TO IT, AND RETAIL TO RENEWABLE ENERGY.

THE CHANGE IN THE LOGO IS SUBTLE. BECAUSE SOME THINGS HAVEN’T CHANGED AT ALL. LIKE OUR RESOLVE TO INNOVATE AND PUSH THE ENVELOPE IN EVERYTHING WE DO.

AND OUR COMMITMENT TO KEP DOING ALL THAT WE DO TO ENABLE PEOPLE TO RISE

MAHINDRA RISE

Concept of Entrepreneur

Entrepreneur

Concept of Entrepreneur…

The term entrepreneur is derived from the French word entreprendre which means, “To undertake” i.e. the person who undertakes the risk of new enterprise. In the early 16^th century, the Frenchman, who organized and led military expedition, was known as entrepreneurs.

Entrepreneur is a person responsible for setting up an enterprise or business and control over it. 

The entrepreneurs should have the following qualities like, initiative, innovative, achievers and responsible for tasks.

Following are some Responsibilities of Entrepreneurs. There are two types of roles i.e. Primary Role and Secondary Role

A.   Primary Roles

1)      Planning

2)      Organizing

3)      Decision-making

4)      Management

5)      Innovation

6)      Risk-bearing

B.   Secondary Roles

1)      Idea generation

2)      Determination of objective

3)      Raising of funds

4)      Procurement of raw materials and machinery

5)      Market research

6)      Recruitment of man power

7)      Implementation of project.

Theories of Entrepreneurship

1.      Innovative theory by Schumpeter and Imitating.

2.      Theory of High Achievement by McClelland.

3.      X-Efficiency Theory by Leibenstein. 

4.      Theory of profit by Knight.

5.      Theory of Social change by Everett Hagen.

Updates Yourself ....World’s top luxury brands

World’s top luxury brands

HERMES (The French manufacturer of quality goods uses a logo of a Duc carriage with horse)

BURBURRY( In1901, the Burberry Equestrain Knight Logo was developed containing the latin word ‘prorsum’ meaning forwards)

DOLCE&GABBANA( Dolce&Gabbana went with simple initial to identify their hugely popular fashion and life style brand.)

FERRARI( The horse comes from a WWI flying ace, who painted a black horse on the side of his planes for good luck. The yellow background symbolises Ez=nzo’s hometown, Modena)

ROLLS-ROYCE( The double Rs are for the name. otherwise written with a hyphen symbolising partnership between two founders)

BENTLEY ( The B is for Bentley, and the wings symbolise the speed of its car)

CHANEL( The internationally famous fashion brand is recognisable by its interlocking Cs that apparently came from stained glass windows in an Aubazine chapel which featured interlaced curve)

ROLEX ( The luxury watch brand is easily identified by its signifies prestige and power)

JAGUAR ( The meaning of the Jaguar logo is quite simple- that of the quick and agile feline animal – a symbol of the high performance of vehicles of the brand )

TORY BURCH ( The luxury fashion brand has a symbol of a cross in a circle)

VERSACE ( The Italian luxury brand uses a logo that shows a representation of the head of the Medusa – a woman of Greek mythology who was transformed into a monster after offending the gods)

PORCHE ( The luxury car’s company logo was based on the coat of arms of Free Peoples States of Wurttemberg of former Weimar Germany)

BMW ( The circular blue and White Roundel combines the blue and white colors of the flag of Bavaria. Portrayed as the movement of an aircraft propeller with the white blades cutting through a blue sky)

LOUIS VUITTON ( The famous luxury fashion and accessories company is marked by the LV monogram, created by Louis’ son Georges Vuitton who put his father’s initials on the canvas )

GUCCI ( The Italian fashion and leather goods brand uses an easy to identify double G logo with letter interlocking each other)

FENDI ( The Italian luxury fashion house uses the simple double FF logo which has become a symbol of style)

MERCEDES BENZ ( The famed luxury car brand uses a unique symbol of the three armed star as the logo that signifies the three modes of transport – land, water and air)

Kotler adds a 5Th P to his set of four -----PURPOSE

Philip Kotler adds a 5^Th P to his set of four Ps i.e. " PURPOSE "

Philip Kotler who globally known as a “Father of Marketing” and coined the 4 Ps of Marketing i.e. Product, Price, Place, Promotion and has added a fifth Ps of Marketing.

PURPOSE:

The 83-year-old author of 50 books and worked as professor of International Marketing at North-western University’s Kellogg Graduate School of Management.

Why the 5Ps i.e. Purpose needed: Companies which were the best places to work for and also concentrated on bottom line of the pyramid are called to outperform the market in a nine to one ratio over a ten year period. 

Kotler said that the marketing cost of such companies is much lower than its peers on the one hand, whereas on the other, customer satisfaction and customer retention is much higher.

Kotler also explained that if the company has interest of customers, employees and the supplier aligned to its business then it will make everyone happy. Thus improving the overall profit ability of the business and that is why,

“Purpose should be a form of core business”.